Educational Technology and Creativity in Advertising

Adeyanju, Joel Lade (1994)

Article

The educational value of the mass media is realisable when one thinks about the problems involved in concept acquisition. The building up of vocabulary required to gain understanding about concepts and creativity development are all very important in getting information across to a heterogeneous group. Attesting to this fact is the impact which the print media, (newspapers, printed materials) radio and television have on the citizenry. Their effects cannot be underestimated. However, the attention given to some of these media of instructions differ and this is a result of impressions which media have for the individual.

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