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Open Access
Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry
(Department of Business Administration, Obafemi Awolowo University, Ile Ife., 2008) Areo, Adebowale Biodun
The study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking industry with a view to determining their effect on consumers' satisfaction.
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Open Access
The effects of thermal processing on the quality factors of formulated periwinkle based products
(Department of Food Science and Technology, Obafemi Awolowo University, Ile-Ife., 1990) Ariahu, Charles Chukwuma
The periwinkle is a marine mollusc that serves as a source of animal protein for the coastal people in Nigeria. The traditionally processed periwinkle is highly perishable and capable of harbouring toxigenic microorganisms. Thermal processing, unlike cold storage and dehydration, would assure the destruction of these microorganisms including their toxins while extending the shelf life of periwinkle products. Investigations were therefore carried out to establish indices for quality grading of fresh periwinkle ( Tympanostomus fuscatus)
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Open Access
Isolation And Characterization of some diterpenoids from Euphorbiaceae Family
(Department Of Chemistry, Obafemi Awolowo University, 1992) Odunsi, Adepeju Olubanwo
Plants of the Euphorbiaceous are used as sources of drugs. the biological activities of this family are attributed to their diterpenoid constituents. This study was therefore designed to isolate and characterise diterpenoids from some species of the Euphorbiaceans. Latex of Euphorbia Lateriflora Schum & Thonn. and root bark of Eupphorbia kaene
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Open Access
A semiotic analysis of linguistic and visual features of statues of selected legendary figures in Yorubaland
(Department of English, Faculty of Arts, Obafemi Awolowo University., 2015) Adefolaju Adefunke Adedayo
The study identified the semiotic components of some Yoruba legendary statues. It analysed the linguistic and visual anchorages that accompany the statues. It further described the social values, cultural and political identities and stances expressed by the linguistic and visual features of the statues. All these were done with a view to enriching the knowledge of statues as a phenomenon of language and foregrounding the discourse wealth of statues as semiotic signifiers of socio-historical significance. The study employed both primary and secondary sources of data. The primary source comprised eleven statues which were purposively selected from six cities in Yorubaland. The selected cities were Ondo, Ile-Ife, Oke-mesi, Ibadan and Abeokuta. The selected statues were closely read with particular attention to their linguistic and non-linguistic meaning making modes. The secondary sources included books, journal articles and the Internet. The analysis of the data was guided by van Leeuwen's Social semiotics and Martins and White's Appraisal theory. The findings showed that the selected statues were composed of primary and secondary signifiers. The study also found that the statues were accompanied by such verbal anchorages as epithets of appreciation and affective memory, nominal signifiers of heroism, positive terms of address, verb signifiers of impressive attitude and local configuration/eulogies. There were also visual anchorages such as warfare symbolism, religion symbols, animal and material signifiers. All these served as indices of affective evaluation. The findings further showed that the statues portrayed such social values as bravery, courage, hard work, enterprise, integrity and patriotism. It was found that legendary statues inscribed leadership, power, social and economic identities, and that their producers also utilised the products to construct stances of positive alignment and judgement which pointed to their attachment to the values which the statues signify. The study concluded that statues of Yoruba legendary figures are discourse products because they elucidated the concepts of power, identity and ideology, which were the subjects of modern day discourse. It also concluded that the statues were semiotic signifiers of the Yoruba socio-cultural realities.
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Open Access
A survey of information sources availability, accessibility and utilisation among primary health workers in Osun State, Nigeria.
(Ambrose Ali University, 2016) Igbeneghu, B.I.; Eluwole, O.A.; Adeagbo, O.O.
The study examined the information needs of primary health workers in Osun State. It highlighted the most available, accessible and utilised sources of information. It also identified the major barriers to information access of primary health workers in Osun State. The study used both primary and secondary data sources. The primary data were derived from a sample of 186 respondents who filled and returned the questionnaires titled "Information needs, availability. accessibility and utilisation of health workers scale." Data were analysed through the use of percentages, mean, and standard deviation. The secondary sources of data included textbooks and journal articles. The results of the study indicated that the major information needs of primary health workers were on occupational health and safety at work. Others included basic scientific and medical information, health updates and drug information. The findings also showed that the most available information sources were professional colleagues, radio, textbooks, television and newspapers. Furthermore, the most accessible information sources were radio, professional colleagues, textbooks, television and newspapers. The most utilised sources of information in order of importance included radio, professional colleagues, textbooks, television and newspapers. The least utilised sources of information were CD-ROM literature search, abstract I indexes and government I institutional agencies. Finally, the study revealed that the major problems facing health workers in accessing information were difficulty in accessing leading journals and material on health issues, an ill-equipped state of the library, and inadequate access to the Internet.