Role of e-commerce in employment creation for married women in Alimosho Local Government Area of Lagos State, Nigeria.
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Date
2023
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Journal ISSN
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Publisher
Centre for Gender and Social Policy Studies.Obafemi Awolowo University.
Abstract
The study investigated the experiences of unemployed married women in Alimosho Local Government Area, examined the knowledge, perceptions and attitude of married women
towards the adoption of e-commerce, assessed the roles of e-commerce in employment creation for married women and identified the challenges confronting married women in the use of e-commerce in Alimosho Local Government Area of Lagos State. These were
with a view to providing alternate employment opportunities for unemployed married women in the study area.
A descriptive cross-sectional design was used for the study. The study also adopted a non probability sampling technique using purposive sampling. Both quantitative and
qualitative data were gathered through the administration of questionnaires for the quantitative data and in-depth interview (IDIs) and focus group discussion (FGDs) guides for the qualitative data. The study was conducted for married women between the ages of
22 and 45, who lived in the study area. In all, 220 copies of questionnaires were administered randomly to selected married women who are mobile phone users, unemployed, self-employed, under-employed and those that have never worked but run
businesses online. 202 copies from all the questionnaires were retrieved from the field.
Altogether, 14 In-depth Interviews and 2 Focus Group Discussions (between 7 and 12 participants in each group) were conducted. While the qualitative data were analysed using content and thematic analysis, the quantitative data were analysed using univariate
methods. The results of the study showed that being unemployed is accompanied with rejection and insults from families, friends, and neighbours as well as discrimination in the job market.
Data on the knowledge of ecommerce reviewed that over 99 percent of respondents have some understanding of e-commerce, but 40.6 percent of them are not utilising the opportunities that e-commerce presents in terms of job generation. Inferences on the data
on the role of ecommerce in employment creation shows that ecommerce already provide employment for 59.41 percent of the respondent and are currently earning a mean monthly salary of ₦174,385, which is five times more than the average Nigerian
minimum wage of ₦30,000. Finally, results shows that the respondents' major problems were excessive service fees from e-commerce platforms, high exchange rate and customer returns of purchased items.
The study concluded that e-commerce play significant role in employment creation for women in the study area
Description
xiv, 145p.
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Citation
Akanji, K. A. (2023). Role of e-commerce in employment creation for married women in Alimosho Local Government Area of Lagos State, Nigeria, Centre for Gender and Social Policy Studies.Obafemi Awolowo University..