Propaganda in selected programmes of Ondo State Radiovision Corporation and Adaba Fm

Fatoki, Victor Oluwafemi (2015)



This study identified and examined the use of propaganda in the selected programmes of Ondo State Radiovision Corporation and Adaba FM. It also examined the sensational and sentimental aspects of the progammes. In addition, the study analysed the negative effects of the programmes on members of the State who constituted the audience of the stations. This was with a view to enhance understanding of the use of media as instruments of propaganda and appendages of political parties, financiers and proprietors. The study employed both primary and secondary data. The primary data included some audio CD’s of the selected programmes. Interviews were conducted with the Director of Programmes OSRC, Director of Commercials and Business Affairs, OSRC and the Marketing Manager, Adaba FM. An audience survey was also conducted through a well-structured questionnaire, administered on 120 purposively selected respondents in Ondo State. The secondary data included books, journal articles and the Internet. The data collected were analysed, using the Normative Theories of the Press and the Statistical Package for Social Science (SPSS) program software. The findings showed that the two media stations were propaganda tools used for sentimental and sensational purposes in the selected programmes by the political parties. These were as a result of the proprietors’ and financiers’ over-bearing influence on these media stations for political gains. The study showed that apart from the proprietor’s influence, financial gains played a lot of influence on Adaba FM, while OSRC was only influenced by the State Government. The study also revealed that the truth and fact of news and events appeared to have different sides to Adaba FM and OSRC. The study likewise identified political romance, economic challenges, indiscipline and unprofessionalism on the part of the staff and management teams as other factors that influenced the stations to being propaganda elements for political parties. Finally, the study showed that media apathy, misinformation, violence, widespread of an ethical broadcast media stations, uninformed decision and wrong choices of electoral candidates were some of the consequences propagandist media had over the people of Ondo State in particular, and Nigeria at large. The study concluded that proper regulatory policies for the broadcast media, stiffer penalties for defaulters of NBC rules, an absolute separation between the government and the media should be introduced. The study also concluded that special fund for the media stations in Nigeria which would not come directly from either the executive or the legislature, like the consolidated fund, and the establishment of a central training school for electronic media personnel in Nigeria, like the Nigerian Law School be introduced. This is in a bid to stop the media stations from continuing to be propaganda tools and mere appendages of political parties, financiers and proprietors. Name of Supervisor: Dr. (Mrs) V.O. Adeniyi Number of Pages: 163