Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry

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dc.contributor.authorAreo, Adebowale Biodun
dc.date.accessioned2025-10-15T15:20:33Z
dc.date.available2025-10-15T15:20:33Z
dc.date.issued2008
dc.descriptionxvii, 277p.
dc.description.abstractThe study evaluated the marketing policies, strategies and application of various marketing concepts in selected banks in Nigeria. It also assessed the competitive marketing strategies used in promoting the delivery of bank services and examined the corporate social responsibility in the banking industry with a view to determining their effect on consumers' satisfaction.
dc.identifier.citationAreo, A. B. (2008). Marketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry, Department of Business Administration, Faculty of Administration.
dc.identifier.otherror/org04snhqa82
dc.identifier.urihttps://ir.oauife.edu.ng/handle/123456789/7108
dc.language.isoen
dc.publisherDepartment of Business Administration, Obafemi Awolowo University, Ile Ife.
dc.titleMarketing Practices and Consumer's Satisfaction in the Nigerian Banking Industry
dc.typeThesis
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